All Case Studies
Plastering / Trades
Kent Plasterers: From 12 Clicks to 2,000+ Per Month
Industry: Plastering / Construction Trades
Duration: 14 months
16,575%
Click Increase
2,001
Clicks / Month
506K
Impressions
1,000+
Keywords Ranking
The Challenge
A Kent-based plastering company had almost no online presence, getting just 12 clicks per month from organic search. In a competitive trades market dominated by directories like Checkatrade, they needed to build genuine organic authority to attract customers directly.
The Strategy
We implemented a consistent link building campaign targeting construction, trades, and home improvement publications:
- A mix of link insertions and guest posts across DR10+ to DR50+ tiers
- Placements on niche-relevant construction and home improvement sites
- Focus on building topical authority around plastering-related content
- Consistent monthly campaign sustained over 14 months
The Results
Over 14 months of consistent link building, the results were extraordinary:
- Clicks grew from 12/month to 2,001/month - a 16,575% increase
- Impressions exploded from 3,446 to 506,223 - a 14,590% increase
- 9,640 total clicks and 2.37 million total impressions over 16 months
- Now ranking for over 1,000 keywords
- Position #1 for “bonding plaster” and top 3 for multiple high-value terms
Top ranking keywords (January 2026):
| Keyword | Clicks | Avg. Position |
|---|---|---|
| plaster of paris formula | 16 | 6.7 |
| ready mixed plaster | 13 | 8.1 |
| browning plaster | 12 | 3.3 |
| can you sand plaster | 8 | 2.9 |
| bonding plaster | 7 | 1.9 |
| hardwall plaster | 4 | 11.0 |
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