Wedding Planning Business Sees Huge Growth with Backlinks

For this wedding planning company, we designed a cost-effective, results-driven link-building strategy that delivered powerful results in just six months.

Duration

6 Months

Traffic Increase

300% +

Budget

£750 p/m

Articles Contents

A Great Business That No One Could Find

Imagine pouring your heart into building a business, setting up a professional website, and offering an incredible service—only to realise that potential customers simply can’t find you online.

That was the reality for this USA-based wedding planning company, which provides virtual wedding planning services worldwide. Despite having a stunning website and a highly valuable service, their online presence was practically invisible. Google’s search results were dominated by well-established competitors, making it difficult for them to gain traction.

They needed a way to stand out, build credibility, and attract steady traffic without relying on expensive advertising.

Link Building for Authority & Growth

At Rankmate, we specialise in one thing: helping businesses rank higher on Google through backlinks. For this wedding planning company, we designed a cost-effective, results-driven link-building strategy that delivered powerful results in just six months.

1. Building High-Authority Links for Maximum Impact

With a budget of £750 per month, we focused on securing high-quality backlinks that would quickly increase their website’s credibility. Each month, they invested in:

  • 3 placements on DR 90+ websites at £90 each

  • 3 placements on DR 40+ websites at £150 each

These links from trusted, high-authority websites signalled to Google that their business was credible and deserved higher rankings.

2. Sustaining Growth with a Balanced Approach

Once their rankings improved, they continued to reinforce their authority with additional, lower-tier backlinks. They added DR 10+ and DR 20+ placements to maintain momentum and keep their traffic levels steady.

The Results: More Clicks, More Leads, More Business

After just six months, this business saw dramatic improvements in their organic search performance:

  • From 0 to 120 clicks per day for competitive wedding planning keywords.

  • Higher Google rankings, leading to consistent visibility in search results.

  • A surge in enquiries from engaged couples looking for wedding planning services.

  • Increased international reach, attracting clients from multiple countries.

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Organic traffic = consistent business

Organic traffic is the key to running and growing a sustainable business. Without a consistent amount of organic traffic, you never know how many enquiries or business you’ll be getting, and you will always have to rely on paid traffic sources, like display ads, that don’t lead to long term growth of your company!

Majority US visitors, with most of their remaining traffic coming from tier 1 countries where their customers typically live

Why Backlinks Are the Key to Business Success

Many business owners focus on creating content, hoping it will rank on Google. But here’s the truth: Google prioritises authority over content.

A well-placed backlink from a high-authority website can do far more for your rankings than publishing endless blog posts that no one sees. That’s why big brands consistently outrank smaller businesses—even if their content isn’t necessarily better.

By strategically investing in high-quality backlinks, this wedding planning business:

  • Competed with larger, more established brands.

  • Increased targeted traffic without paying for ads.

  • Built long-term visibility in search results.c

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