UK Tiling Company Goes From No Online Presence to £150K+ Per Month
Duration
6 Months
Traffic Increase
1,000% +
Backlink Budget
£1,000 p/m
Articles Contents
From Relying on Word-of-Mouth to Flooded with Online Enquiries
For years, this UK tiling company got by on word-of-mouth referrals. They had a solid reputation, happy customers, and a small, hardworking team. But without any real marketing, growth was slow, and they found themselves competing for jobs rather than having a steady flow of work.
That all changed when they decided to take their online presence seriously. Fast forward to today, and they’ve grown to 10 full-time tilers, are bringing in £150,000+ a month, and have more inbound enquiries than ever. Here’s how they did it.
Focusing on Link Building and Local Search
With no previous online marketing, they needed a simple but effective strategy to get noticed by people actively searching for tiling services. They focused on three key areas:
1. Getting to the Top of Google Maps
For a local business, showing up in Google’s Map Pack (the top three local listings you see when searching for a service) is a game-changer. To make that happen, they:
Properly set up their Google Business Profile, making sure all details were accurate and included the right keywords.
Encouraged happy customers to leave reviews, which helped build trust and visibility.
Regularly posted project updates and photos to keep their profile active and relevant.
2. Ranking #1 for Local Tiling Searches
Most people looking for tilers search for things like “tilers in Birmingham” or “kitchen tiling near me”. To show up at the top for these searches, they:
Built high-quality backlinks to increase their website’s credibility in Google’s eyes.
Created specific service pages for each location they wanted to target.
Improved internal linking so search engines could understand and rank their pages more effectively.
3. Outranking Checkatrade & TrustATrader in the SERPs
Most tilers assume they’ll always be buried under big directory sites like Checkatrade and TrustATrader. But this company proved that’s not the case. By consistently earning links from trusted websites, they gradually climbed the rankings and now appear above these directories for many high-value tiling keywords.
The Results: More Work, Bigger Team, Higher Revenue
✅ Ranking #1 for multiple tiling-related searches in their key areas.
✅ Showing up at the top of Google Maps, leading to a steady flow of new customers.
✅ Website visits have skyrocketed, and enquiries have never been higher.
✅ Grown to 10 full-time tilers to keep up with demand.
✅ Monthly revenue has hit £150K+, far beyond where they started.
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The Lesson: If You’re Not on Google, You’re Invisible
Too many tradespeople rely on word-of-mouth alone and assume that’s enough. The reality? People go to Google first when they need a service. If you’re not ranking at the top, you’re losing jobs to competitors who are.
This tiling company didn’t change what they did—they just made sure people could actually find them online. And once they did? Their business exploded.
99% UK visitors, with the majority being in the area where the company is based (high quality leads!).
Want More Customers Without Relying on Ads?
If you’re a tradesperson looking to get more leads, Rankmate can help. We know exactly what it takes to get businesses ranking higher, attracting more customers, and increasing revenue.
Let’s get your business seen—get in touch today!
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